I bought the white and the black eyeliners. The black is phenomenal- rich color and goes on smoothly. I give the black eyeliner 5 stars. However, the white eyeliner is the lowest color payoff I've ever seen in a white eyeliner. The white eyeliner only gets one star from me. The average of 5 and 1 is 3, hence the 3 star rating. I hope they can figure out how to make the white better.