We know what it's like to be excluded and how bad it feels which inspired us to help women like us. We created clean and inclusive beauty products for everyday women who may be juggling multiple roles, busy, with less than perfect skin and most importantly who want something simple and easy that works.
We're here to make it easier for you to embrace your natural beauty and take care of yourself with clean products without having to pay luxury prices for solutions that work. We want to help bring joy back into self-love. As women of colour and sisters, we have each other's backs and yours too. Our Story
Creating Joyful Beauty Together
Helping women feel their best in their own skin brings us joy. Since 1998, we've created a happy place for beauty by being inclusive, innovative, cruelty-free, clean, natural, and formulating high performing products that actually work! It’s the best feeling when we see the difference it has made in our customers' daily lives. That’s what really keeps us going. It is our mission to create happiness within our beauty community where you look like you, feel like you.