About Vasanti
We started in the middle
A concealer turns grey under your eyes, or oxidizes by noon, because of where its formula started: calibrated at one end of the range, then stretched to cover the rest.
Vasanti started in the warm middle and worked outward in both directions. That isn't a heritage story — it's why the colour holds at either end.
28 years
of formulating on warm and deep skin, by the two women whose skin it is
formulating on warm and deep skin
4.82,068
4.8
average and review count on the exfoliator alone, from verified buyers
from 2,068 exfoliator reviews
5 standards
one formula. Health Canada, UK OPSS, Japan, FDA and MoCRA, cleared before it reaches a carton
cleared by one formula
30 days
to see it work, or send it back. Results instantly or within 30 days, used as directed
to see it work, or send it back
The concealer came first
Concealer couldn't cover Pinki's dark circles. It went grey, or it went ashy. In the lab she found out why: ingredients that don't work on medium skin, and a tool doing the wrong job. Darkness has to be cancelled before it can be covered, and nobody was making a corrector that does that for her skin tone.
So she made it. Monal and Pinki built Vasanti around that answer, and Pinki has formulated every product since.
Monal & Pinki, co-founders
Then we went after the cause
Covering dark circles well is a 30-second task. Fading hyperpigmentation and dark spots takes time. Our skincare starts from the same place and treats the darkness rather than covering it — which is how most of our longest standing customers ended up here.
Five standards, one formula
We don't formulate to the market we're selling in and then adjust. Every formula clears Health Canada, UK OPSS, Japan, the FDA and MoCRA before it reaches a carton — the strictest of the five sets the bar for all of them.
Natural where natural performs, actives where they're needed, and a paraben-free preservative in everything, so a formula keeps as long as you'll take to finish it.
Cleared for
Health Canada · UK OPSS · Japan · FDA · MoCRA
Vegan friendly
No animal-derived ingredients in any formula we make
Cruelty free
Never tested on animals, at any stage, anywhere
Paraben free
Formulated without parabens, mineral oil, sulfates or GMOs
One review, chosen carefully
"I’ve been purchasing this for years and years. Now my sisters, aunts and friends all swear it’s the best product out there. Even the tint-free one is used by the men in our house."
Andrea G. · Verified buyerOkendo review · BBF Lip Balm