We founded Vasanti on the bond of sisterhood. Our story began when four women, three siblings and one childhood friend (all sisters by any measure) were inspired by the simple question “why doesn’t make-up look good on me?” For us (and we found there were many like us) products that would enhance our natural beauty while feeling comfortable and weightless on our skin just didn’t exist yet.
Coming from a family of entrepreneurs, we did what came naturally: we stuck together and started our own business. We were driven by a single vision: to make beauty inclusive, accessible, and inspiring.
After years of research, development and meticulous attention to detail, combined with the honest feedback you can only expect from your sisters, Vasanti (which means “ of spring” in Sanskrit”) was born: a unique, considered line of cosmetics and skincare products that brighten up without weighing down.
Today, the brand has grown one woman at a time, by inviting all to share in the belief that you are most beautiful when you are most comfortable, and that comfort comes from products dedicated to helping you be your best at all times.
Because at its core, the gift of sisterhood is seeing yourself through the eyes of those that love you.
Beautiful. Confident. True.