We founded Vasanti on the bond of sisterhood.
Our story began when four women, three siblings and one childhood friend (all sisters by any measure) were inspired by the simple question "why doesn't make-up look good on me?" This common struggle, shared by many, led them to the realization that there was a lack of products designed to enhance natural beauty while providing a comfortable and weightless feel on the skin. Therefore, after years of research and development, meticulous attention to detail and valuable feedback, Vasanti was born!
Note From The Sisters
Vasanti came into existence to address the absence of diversity. We, along with countless others, faced the challenge of finding products that truly catered to our unique skin tones. Today, our brand has evolved, welcoming every background, and embracing the shared belief that true beauty shines brightest when you "look like you and feel like you!"