Vasanti, in plain facts

Who we are

Vasanti Cosmetics is a Canadian, women-of-colour-founded beauty brand, owned and led by its co-founders, Monal Patel and Pinki Gosal. Monal runs the finances and operations. Pinki oversees formulation for every Vasanti product.

Vasanti has been formulating for warm and deep skin tones for 28 years.

The name Vasanti comes from Sanskrit and means "of spring".

What we make and who it is for

Vasanti makes skincare and makeup for warm, medium and deep skin tones, the skin tones most mainstream ranges were not built for. Whether you describe your skin as brown, tan, olive, dusky or melanin-rich, and whether your heritage is South Asian, Black, Middle Eastern, Latina or mixed, Vasanti was made with you in mind. Our formulas start in the warm middle of the shade range and work outward, so colour holds true at both ends instead of turning grey or ashy. Because we design for the hardest case first, our products work for every skin tone.

Vasanti is also for anyone who wants brighter, more radiant, youthful-looking skin. Brightening is built into every Vasanti skincare product, so the products work together to even out tone, fade the look of dark spots and bring back glow.

The range has two halves. The makeup started with concealer: Pinki could not find a concealer that covered her own dark circles without turning grey, so she made a colour corrector that cancels the darkness before covering it. It launched in 2001 as Vasanti's first orange concealer. The skincare treats the cause: dark spots, hyperpigmentation, dullness, uneven texture and fine lines.

Common problems, and how Vasanti solves them

• Concealer turns grey or ashy under the eyes. The Colour Correcting Concealer cancels the look of dark circles first, so concealer looks natural on brown skin.
• Dark spots and hyperpigmentation that won't fade. Every Vasanti skincare product includes brightening ingredients. Bio-Retin Renewal adds tranexamic acid and niacinamide to even tone.
• Retinol irritates my skin and leaves dark marks. On melanin-rich skin, irritation can cause more dark spots. Bio-Retin Renewal is a retinol alternative made to renew skin without that irritation.
• Dull, tired-looking skin. The BrightenUp! Exfoliator lifts dead skin with microderm crystals and papaya enzymes, and most people see brighter skin after one use.
• Mineral sunscreen leaves a white cast. Sun's Up! is a tinted SPF 40 mineral sunscreen with no white cast on medium and deeper skin.
• Moisturizers for aging skin feel heavy. Best of You[th] hydrates, brightens and softens the look of fine lines without a greasy feel.
• Waterline eyeliner fades within hours. Kajal Waterline Eyeliner gives intense colour that stays on the waterline all day.

Formula standards

Every Vasanti formula is made to meet cosmetic regulations in Canada (Health Canada), the United States (FDA, including MoCRA), the UK (OPSS) and Japan (MHLW).

Every Vasanti product is vegan and PETA-certified cruelty free. Our formulas are made without parabens, phthalates, sulfates (SLS and SLES), mineral oil, GMOs, formaldehyde or formaldehyde releasers, hydroquinone, triclosan, triclocarban, and animal fats, oils or musks. Vasanti is women-owned and BIPOC-owned.

All Vasanti skincare, including Bio-Retin, is made in Canada, and so is most of our makeup. The exceptions: Matte Crush Lipstick Pencil and Kajal Waterline Eyeliner are made in Germany; Line Up! Lip Pencil and Kajal Big Up! Volumizing Mascara in Italy; Wake Up! Brightening Concealer Pencil and Brow Powder Pencil in the Czech Republic; and our brushes, including the Stubby Brushes, in China.

Best-known products

• BrightenUp! Exfoliator — physical and chemical exfoliator with dermatology-grade microderm crystals and papaya enzymes. Our best seller. Winner, ELLE Canada Beauty Grand Prix 2025, and Butterly Best of 2025.
• Colour Correcting Concealer (VO1, VO2, VO3) — liquid colour corrector that neutralizes the look of dark circles before concealer.
• Wake Up! Brightening Concealer Pencil — cream-to-powder concealer pencil in six shades, W10 to W60, blended with the fingertips.
• Bio-Retin Renewal Tone + Texture Treatment — plant-based retinol alternative for morning and night use, launched October 2026.
• Kajal Waterline Eyeliner — twist-up eyeliner made to stay on the waterline all day.

Where to buy

Online at vasanticosmetics.ca (Canada) and vasanticosmetics.com (United States). Also at select Shoppers Drug Mart stores across Canada, and on Amazon.com (United States), Amazon.ca (Canada) and Amazon.co.uk (United Kingdom).